Meet Lara
Lara (LAA rra)
Is a product designer and creative director based in Toronto. Her background in art and design paved her path to toy design and consumer products. She is currently Design Lead at Spin Master focused on future pipeline innovation for Activities toys.
I create smart, accessible and FUN product experiences for a global market.
Lara is a skilled, professional, and highly creative product designer & manager possessing a unique mix of fine art & design experience which has led to her broad expertise in creative consumer product design & direction. Including but not limited to; internal and external creative resource management, asset allocation including 2D and 3D artwork. design brief creation, focus groups, product research, scheduling, budgeting, pitch direction, eCommerce planning and execution, market and retail research, manufacturing and sourcing, concept design and final development, product photo direction, team management and planogram design.
Creative Specific: Concept design, packaging art, original toy design, illustration, marketing, graphic design, prototyping, product photography.
Categories: Children’s toys, publishing, high-end collectibles, action figures, peripherals, plush, hardware, apparel, accessories, jewelry, home decor, drinkware, outerwear, costumes and more.
Licensed products, gaming, original IP
Specialties:
Product Management
Brand Development
PRODUCT DESIGN
Art Direction
Product Marketing
Illustration
Any spare time is taken up with crafting, art projects and exploring the West coast.
Clients & Collaborators: Xbox, Microsoft Studios, Gamestop, Seagate, Dark Horse Comics, Party city, IDW Publishing, AAPE by A Bathing Ape, Respawn, The Orb Factory Limited, Sam's Club USA, Costco Canada, Toys "R" Us USA, Joué Club (France), Halifax Regional Municipality, Regency Real Estate,The Ecology Action Centre, Laing House, Interlude Spa, CAT®, Dalhousie University, Blomidon Estate Winery,
Retailers including: Barns & Noble, Target, Toys R Us, Michaels, Costco, Walmart, Gamestop, Game and more.
Exhibitions: Classic Fixations (2009), Class of '84 Art Show (2014), Pre-shrunk Art Show (2015), I Chew Chew Chew You - A Pizza Art Show (2016)
Awards: Various children’s toy awards in association with products created with The Orb Factory Limited.